Does AdScientist 4 support Yahoo's Panama system?
YES, AdScientist 4 fully supports Yahoo’s new Panama system.
Q: After upgrading my Yahoo account to the new Panama platform, what is changed in AdScientist 4 and how will I be affected?
Since Yahoo’s new Panama platform is a completely overhaul of the old Overture system, there have been some changes to AdScientist.
The "Get MarketState" (or Keyword Look Up) function will no longer exist in v4.0:
Instead of using the "Keyword Lookup" results and "Current Position" for managing your bids, AdScientist will be using a new "Forecast Data" feature that have been provided by Yahoo for bidding.
The screenshot below is the old Yahoo information about the "Bid Information" before the Panama update:
The screenshot below is the old AdScientist Overture 3.0 information panel:
The screenshot below is the new bid information given in Yahoo Panama platform:
The screenshot below is the new AdScientist 4
Yahoo will no longer be providing your "competitors bids" for the specific keyword:
This change makes the Yahoo's platform similar to Google adWords where you will not be seeing your competitor bids when bidding for your own keywords. AdScientist will be using a complex bidding algorithm similar to Goolge AdWords campaign management.
Bidding algorithm has been changed:
You can no longer bid to a specific position, but rather will have to use a similar bidding algorithm as with Google AdWords.
New AdScientist 4 will allow you to manage your Campaigns, Ad Groups, AdCreative and Accounts:
We have implemented a number of new features that you can use with the Yahoo Panama Platform.
You can manage:
Campaign: Change your "Daily Spend" budget; change the "Status" of the campaign.
AdGroups: Change your "AdCreative"; add more adcreatives; change the status of the Maximum bid.
Account: You can change all the account details; daily spend limit; and even put more money into your account through Bid Max.
Questions about the update? Contact us!
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